Location signals are a new & unique set of data now available to marketers thanks to the mobile phone revolution. Forrester predicts that the number of global unique smartphone subscribers will be more than 3 billion by 2018. Location is a fantastic predictor of purchase intent. Marketers can look at store visit data & identify customers who may have the intention to buy a particular category of merchandise. Marketers can combine internet data, along with purchase & loyalty data & using machine learning algorithms to provide additional insights into the customer journey.
Location is the new pot of gold!
Location is the new pot of gold!
Location is the new pot of gold!
Location signals are a new & unique set of data now available to marketers thanks to the mobile phone revolution. Forrester predicts that the number of global unique smartphone subscribers will be more than 3 billion by 2018. Location is a fantastic predictor of purchase intent. Marketers can look at store visit data & identify customers who may have the intention to buy a particular category of merchandise. Marketers can combine internet data, along with purchase & loyalty data & using machine learning algorithms to provide additional insights into the customer journey.